Noodoll is a character-led design brand specialising in plush toys and accessories. Their range includes a growing family of playful plush characters—each designed with its own personality, charm, and story. Having originally designed the initial Noodoll website alongside e-commerce developers outer/edge, we were asked to help on a second more brand focussed phase several years later.

With a growing team and expanding digital presence, Noodoll were aware that the application of their branding wasn't as consistent as it could be. We developed brand guidelines to help the team make the most of their excellent (and rapidly expanding) library of brand materials to help them produce consistent branded materials across social, newsletter and online applications. Not forgetting the site either: we also re-vamped the structure and flow of the homepage to bring everything in-line and help drive engagement.