Noodoll is a contemporary character-led design brand based in London. Noodoll’s unique handmade plush toys and homeware products bridge the gap between design and playfulness.
                       The world of Noodoll features a cast of characters (some say) made from rice and noodles known as the Ricemonsters , whom inhabit the world of Ricetown.


Noodoll toys arranged on present boxes

Noodoll mobile homepage designNoodoll mobile design - 'You Might Like' sectionNoodoll mobile product filter design - sort by popularity/price and refine by product attributesNoodoll mobile footer design. Newsletter sign up and contact informationNoodoll mobile menu - displaying Account and product category linksNoodoll mobile 'My Cart' design - displays two products with their prices and quantities
Noodoll 'Cart ' icon, a shopping bag with a smileNoodoll Search icon  - a magnifying glassNoodoll 'My Account' icon, a smiling face Noodoll Heart Icon (with eyes)
Noodoll website homepage design
Noodoll website checkout design
Noodoll website category page with product filter
Noodoll website product page
Noodoll website 'My Cart' page design
Noodoll website Blog page design
Noodoll website supplier page design
Noodoll Social post design stylingNoodoll Branding Guidelines

                       Working in close partnership with outer/edge (the maestro Magento developers) and the Noodoll team throughout, we evaluated the technical considerations, content strategy and how to better integrate the concept of ‘Ricteown’ and individual character stories into the site experience.
                       With a desire to evolve their established brand inline with the more modern, simple aesthetic and with a need to update their Magento eCommerce platform, Noodoll wished to re-design their retail website from the ground-up.
                       To help plan the overall experience before starting on the design stage - we provided wireframes to agree the content flow, shopping features, navigation and site functionality.

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